VALDOSTA -- Anastasia's is turning the old into something new and chic.

Hearing the word consignment, people might think it's a glorified garage sale. But Anastasia's offers its patrons a wide variety of new and gently used clothes, accessories and furniture.

"Consignment means to give over to another's care," Stacey Daugherty, owner, said. "It's a great way not only to make some money on the items you can't wear anymore, or don't want, but people who come in will find great deals on name brand items."

Daugherty, who once had a business creating specialty gift baskets from her home, had always liked the idea of her own consignment shop. In February, Daugherty bought the one-time beauty supply store on the corner of Ashley Street and Woodrow Wilson Drive. She renovated the entire building, painting the walls a deep red with black trim and putting up black and white toile wallpaper in the dressing room section.

Large gold framed mirrors hang on the walls, and each dressing room (once tanning booth rooms) has a decorated seat in the colors of the store. On each rack of clothing, Daugherty has framed articles from popular women's magazines, all declaring consignment as the new wave of chic. Daugherty opened her doors Aug. 3, and has one part-time employee, Sara Tucker.

As for the name of her business, Daugherty used Anastasia, not only because her own name is derived from it, but because it means "resurrection or new beginning."

Anastasia's offers in-season or vintage clothes, shoes, accessories and furniture. The store does not offer children's clothes, but has sizes two to 20. It also has formalwear, from prom dresses to wedding dresses.

"We also have a candle, jewelry and lotion line that is brand new," Daugherty said.

For people looking to consign their items, Daugherty requests they make an appointment their first time and only bring ten items, pressed and on hangers. After that, drop offs are requested for Wednesdays or by appointment.

When an item sells, Daugherty gives one half of the profits to the person who gives the clothes. Daugherty sells the clothes at one third of the price of the original cost.

"We have items that are from 99 cents to $1,200," she said. "It just depends. I also work with people on how much profit they want to get out of an item, especially with furniture."

After a month, the items are dropped 20 percent of its price. All sales are final, except on one rack, which contains Louis Vuitton, Britton and Dooney and Burke accessories.

Daugherty is also looking for hats, scarves, accessories, formalwear and furniture and is thinking about taking fine china. She is still accepting summer clothes, but by the end of August, will be looking at taking in fall and winter items.

"We also have layaway and gift wrapping services," Daugherty said.

Daugherty said she has lots of customers already.

"We are always busy," she said. "I've got to say thanks to the city of Valdosta for all their support, and we hope to be serving Valdosta for many years to come."

Anastasia's is open Tuesday through Friday, 10:30 a.m. to 6 p.m. and Saturday from 10:30 a.m. to 5 p.m.



To contact reporter Michelle Taylor, please call 229-244-3400, ext. 245.

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