STRATFORD, Conn.--(BUSINESS WIRE)--May 19, 2020--

Athletic Brewing Company has seen such huge community enthusiasm for their COVID-19 relief efforts that they are extending and increasing their initial target. What started out as a 10% donation on all online sales for a 10-weeks-campaign will now keep going until they reach $100,000.

The money will be destined to The Restaurant Employee Relief Fund, that uses 100% of the donations collected to provide grants. Restaurant industry employees experiencing unemployment and other financial hardships in the wake of COVID-19 will directly benefit from these resources.

“Many people who work in and own restaurants and bars have had their lives upended due to Covid-19. Besides the economic devastation they now find the establishments that they built at risk of not surviving. Our on-premise industry partners are an important part of what makes the craft brewing industry great - we’re a community unlike any other. We try to help each other whenever we can. In this unprecedented time those of us at Athletic wanted to do what we could to help,” said Bill Shufelt, Co-Founder, Athletic Brewing Company.

At only 50-70 calories per can, Athletic Brewing Company, brews nonalcoholic craft beer that is distributed nationwide. It can be found, purchased, and shipped directly to consumers online at https://athleticbrewing.com.

About Athletic Brewing Co.

We’re beer lovers at heart. But we also love being healthy, active, and at our best. These conflicting passions created an internal struggle. Why couldn’t these loves live in harmony? Yes, there was non-alcoholic beer - but we’re lovers of great tasting beer. Maybe it just wasn’t possible, but we had to give it a try. A few years and hundreds of recipes later, Athletic Brewing Company was born - the first brewery fully devoted to the production of non-alcoholic craft beer in the US. We craft our innovative recipes using only pure, all-natural ingredients in small batches at our custom, state-of-the-art brewery. Our intricate process lets you enjoy the refreshing taste of craft beer without the alcohol... So whether you’ve decided to cut alcohol out of your life for good, for a night, or for just one drink, Athletic Brewing Company provides an option without compromise.

About The Restaurant Employee Relief Fund

The Restaurant Employee Relief Fund was created to help restaurant industry employees experiencing extraordinary hardship in the wake of the coronavirus disease (COVID-19) outbreak. Through this Fund, grants will be made to restaurant industry employees who have been impacted by COVID-19, including a decrease in wages or loss of employment. Grants will be awarded as soon as possible to those individuals who meet the prescribed eligibility criteria, as reviewed and verified by the National Restaurant Association Educational Foundation (NRAEF). This Fund is operated by the NRAEF, whose mission is to attract, empower and advance today’s and tomorrow’s restaurant and foodservice workers. https://rerf.us/

View source version on businesswire.com:https://www.businesswire.com/news/home/20200519005602/en/

CONTACT: Sarina Appel

Sullivan Marketing & Communications

sarina@sullivanmc.com

(917) 685-868Skip Perham

Sullivan Marketing & Communications

skip@sullivanmc.com

(781) 879-9034

KEYWORD: CONNECTICUT UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: OTHER PHILANTHROPY RESTAURANT/BAR OTHER RETAIL SPECIALTY FOOD/BEVERAGE PHILANTHROPY FUND RAISING RETAIL

SOURCE: Athletic Brewing Company

Copyright Business Wire 2020.

PUB: 05/19/2020 09:08 AM/DISC: 05/19/2020 09:08 AM

http://www.businesswire.com/news/home/20200519005602/en

Copyright Business Wire 2020.

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