“It’s all good” for Steve Baskin.

The Valdosta native’s new album, “Naked,” is out. Released in mid-May, the CD’s set of 10 songs sizzles. The album is receiving good early reviews and audience response.

“Naked” features Baskin’s band, which has been busy playing live gigs in the Atlanta area, attracting the attention of a music publishing company.

In his spare time, Baskin has been founding a global sponsorship business ... seriously.

“I love making things up out of thin air,” Baskin says in a recent phone interview. He loves making songs, music, CDs, a business, all powered by the same harmonious energy that gives “Naked” its bounce.

“Naked” is a reflection of a busy year.

Two-and-a-half years ago, when we last checked in with Baskin, he was balancing his music with a thriving career as a marketing executive with Ing, one of the world’s largest financial corporations.

In February 2008, he left Ing, just before the stock market collapse. The global sponsorship company came about “over a bunch of beers.” He began working on the concept the next day. Baskin has since been flying around the country developing the company.

His band formed as Baskin worked on songs as a follow-up to his debut album, “I Sometimes Think.” On “I Sometimes Think,” Baskin wrote, sang and played everything. He has come to appreciate a band.

The Valdosta Daily Times’ 2007 article described “I Sometimes Think” as “a poppy blend of groove and soul with a nice slice of edge.”

“Naked” is both more raw in its emotional impact while more refined in its musicianship and production. This second CD maintains a pop quality fueled with a charging rock attitude.

Baskin wrote the majority of the songs on “Naked.” A notable exception is the fun Partridge Family cover of “I Think I Love You.” Baskin co-wrote other songs on the album.

One co-writing credit is with Rich Herring, a fellow former Valdostan. Herring and Baskin once performed together in a previous incarnation of The Blues Factor. Herring also performed regularly in South Georgia, often at the former Remerton pub, The Mill House.

Baskin had an idea for a song and visited Herring in Nashville, where he works as a session player, songwriter and reportedly as lead guitar with the Little River Band since leaving Valdosta more than a decade ago. They worked on the song together and it became “My Empty House” on the album.

Baskin also performs with another Valdosta native, Richard “Zoot” Blasingame, a renaissance man of a musician playing keyboards, organ, “Grandma’s accordion,” bari sax, as well as back-up vocals.