Valdosta Daily Times

What We Think

June 4, 2014

How does Georgia grow?

VALDOSTA — Along a 157-mile route, travelers can enjoy Georgia’s abundance at 24 spots.

Each stop offers goods grown, raised and produced in the region and the state. Motorists can stop and enjoy a taste from the same land they saw flashing past their vehicles’ windows in the moments before stopping at one of these sites.

Georgia Grown Trail 37 marks Georgia’s first state-sanctioned agri-tourism highway.

The General Assembly passed House Resolution 48, which created the trail of “State Route 37 from Homerville to the Alabama state line and the portion of State Route 76 from Nashville in Berrien County to the Florida state line in Brooks County,” according to the resolution. H.R. 48 also authorized and directed the Department of Transportation to erect and maintain signs dedicating Georgia Grown Trail 37.

The trail will serve to highlight and encourage agricultural tourism across the state, getting out the word about agricultural businesses that are a little off of the beaten path.

These businesses include South Georgia enterprises such as Gin Creek, Georgia Olive Farms, Gayla’s Grits, Thompson Farms, Horse Creek Winery, Still Pond Vineyards, White Oak Pastures, Patten Pecans, etc.

While 37 is the first, it is not expected to be the last. The state has indicated there could eventually be as many as 25 Georgia Grown Trails throughout the state.

While the businesses remain independent enterprises, this interdependent marketing concept has

the potential to increase interest in these Georgia Grown businesses with travelers both from within Georgia and from out of state.

Trail 37 could be a boon for both Georgia Grown products and Georgia Grown businesses.

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