Valdosta Daily Times

What We Think

January 5, 2013

It’s all about you

-- — When the Times ran a month-long series of articles about breast cancer survivors in October, the response from the community was overwhelming. Readers found the stories about these courageous women inspiring and uplifting. We quickly realized that the series had uncovered an unmet need in the community  — a need not only for stories about the people of our community but specifically, positive, consistent and inspirational stories.

As a newspaper, it’s our responsibility to cover news, both good and bad. And traditionally, the thinking has been that people are more interested in bad news than good.

That may have been true at one time, but today, people are faced with so much adversity in their own lives and are bombarded with bad news every time they turn on the TV that it seems a break from all the bad is truly needed.  

Times’ management decided that the best way to bring our readers more positive stories about individuals in our community was to create a year- long series, It’s All About You. Each month has been assigned a theme and individuals will be chosen for stories each week that fit in with that months’ theme. And every three months, the Times will host a celebration, inviting those who have been interviewed along with our sponsors and local officials to recognize the good things that are going on around us every day.

For January, the Times is spotlighting unique businesses; entrepreneurs who have taken a leap of faith and opened their own business — and are thriving. Every Wednesday, you will read about a different individual. And thanks to the positive response from readers about the all-rave Christmas Day edition, the Times has decided to run only raves every Wednesday this year also—no rants that day.

Bringing focus to all that is good about our community. Celebrating individuals who do incredible things quietly, every day, to make this a great place to live. The Times is proud to be a part of the community and we hope you enjoy our efforts ... after all, it’s all about you.

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