Valdosta Daily Times

What We Think

November 27, 2013

Shop small on Saturday

VALDOSTA — Between the early store openings on Thanksgiving Day leading into the traditional Black Friday sales for the Christmas shopping season, consumers may be overloaded this year with seemingly endless opportunities to shop.

Many national retailers are opening Thanksgiving night and staying open the entire night — not closing until the end of the day on Friday — hoping to turn around sluggish sales in the last few holiday seasons. Deep discounts, special deals, coupons, and more are offered to entice customers into their stores.

However, small businesses often cannot compete on a level playing field with the national chains and can be at a disadvantage when it comes to promoting sales and convincing shoppers to buy local this time of year.

Several years ago, in an effort to give small retailers support during the holiday season, a national movement called Small Business Saturday began. The premise is that shoppers will flock to the big chains and retailers on Black Friday, but can then take advantage of special offers at the locally owned, small retail shops on Saturday.

In the area, there are numerous small businesses participating this Saturday, and numerous opportunities for shoppers to help keep at least some of their dollars local. All of the downtown areas in Lowndes and surrounding counties feature specialty retail and locally owned shops offering unique items and gifts to fulfill your shopping needs.

For those who intend to have their Christmas shopping wrapped up this week, there are more opportunities than ever to find bargains and sales. Just don’t forget your local businesses and consider shopping small this Saturday.

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