Valdosta Daily Times

National, International News

November 27, 2012

Cyber Monday likely to be busiest online sales day

NEW YORK — Americans clicked away on their computers and smartphones for deals on Cyber Monday, which is expected to be the biggest online shopping day in history.

Shoppers are expected to spend $1.5 billion on Cyber Monday, up 20 percent from last year, according to research firm comScore. That would not only make it the biggest online shopping day of the year, but the biggest since comScore started tracking shoppers’ online buying habits in 2001.

Online shopping was up 28.4 percent on Cyber Monday compared with the same time period a year ago, according to figures released late Monday by IBM Benchmark, which tracks online sales. Sales from mobile devices, which include tablets, rose 10.1 percent. The group does not track dollar amount sales.

The strong start to Cyber Monday, a term coined in 2005 by a shopping trade group that noticed people were doing a lot of shopping on their work computers on the Monday following Thanksgiving, comes after overall online sales rose significantly during the four-day holiday shopping weekend that began on Thanksgiving.

“Online’s piece of the holiday pie is growing every day, and all the key dates are growing with it,” said Forrester Research analyst Sucharita Mulpuru. “The Web is becoming a more significant part of the traditional brick-and-mortar holiday shopping season.”

It’s the latest sign that Americans are becoming addicted to the convenience of the Web. With the growth in smartphones and tablet computers, shoppers can buy what they want, whenever they want, wherever they want. As a result, retailers have ramped up the deals they’re offering on their websites during the holiday shopping season, a time when stores can make up to 40 percent of their annual revenue.

Amazon.com, which started its Cyber Monday deals at 12:01 a.m. Monday, is offering as much as 60 percent off a Panasonic VIERA 55-inch TV that’s usually priced higher than $1,000. Sears is offering $430 off a Maytag washer and dryer, each on sale for $399. And Kmart is offering 75 percent off all of its diamond earrings and $60 off a 12-in-1 multigame table on sale for $89.99.

Delisa O’Brien, 24, took advantage of some of the deals on Monday. O’Brien, who said she would rather shop online than deal with the crowds in stores, bought an H-P Notebook for $399 on Hewlett Packard’s website for her mother. The company threw in a free Nook e-book reader with her purchase.

“When it comes to Black Friday, I’m a tiny, 5’1” woman and the thought of having to push and shove my way through hoards of people just to get cheap merchandise is kind of a nightmare to me,” said O’Brien, a Brooklyn, N.Y. resident.  “My mom gets a new laptop, I get an e-reader, and all without spending too much money ... Everybody wins.”

Chas Rowland, 34, a pastor in Vicksburg, Miss., agrees. He said that he prefers shopping online on his iPad. On Cyber Monday, he bought clothes at several online retailers, toys at Toys R Us and electronics and phone accessories from Best Buy. He got at least 40 percent off everything and free shipping on some items.

“The best part was that I got to sleep while everyone else was standing in lines all night long on Black Friday,” he said.

How well retailers fare on Cyber Monday will offer insight into Americans’ evolving shopping habits during the holiday shopping season. With the growth in high speed Internet access and the wide use of smartphones and tablets, people are relying less on their work computers to shop than they did when Shop.org, the digital division of trade group The National Retail Federation, introduced the term “Cyber Monday.”

As a result, the period between Thanksgiving and Cyber Monday has become busy for online shopping as well. Indeed, online sales on Thanksgiving Day, traditionally not a popular day for online shopping, rose 32 percent over last year to $633 million, according to comScore. And online sales on Black Friday were up 26 percent from the same day last year, to $1.042 billion. It was the first time online sales on Black Friday surpassed $1 billion.

For the holiday season-to-date, comScore found that $13.7 billion has been spent online, marking a 16 percent increase over last year. The research firm predicts that online sales will surpass 10 percent of total retail spending this holiday season. The National Retail Federation estimates that overall retail sales in November and December will be up 4.1 percent this year to $586.1 billion.

But as other days become popular for online shopping, Cyber Monday may lose some of its cache. To be sure, Cyber Monday hasn’t always been the biggest online shopping day. In fact, up until three years ago, that title was historically earned by the last day shoppers could order items with standard shipping rates and get them delivered before Christmas. That day changes every year, but usually falls in late December.

Even though Cyber Monday is expected to be the biggest online shopping day of the year, industry watchers say it could just be a matter of time before other days take that ranking.

“Of all the benchmark spending days, Thanksgiving is growing at the fastest rate, up 128 percent over the last five years,” said Andrew Lipsman, a spokesman with comScore.

 

1
Text Only
National, International News
  • Dollar Tree-Family Do_Rich copy.jpg Dollar Tree buys Family Dollar

    The fight for penny pinchers is intensifying.

    July 29, 2014 1 Photo

  • APTOPIX Mideast Israe_Rich copy.jpg Gaza war rages despite Hamas, Israel truce pledges

    Israel and Hamas launched new attacks Sunday in the raging Gaza war, despite going back and forth over proposals for a temporary halt to nearly three weeks of fighting ahead of a major Muslim holiday.
    The failure to reach even a brief humanitarian lull in the fighting illustrated the difficulties in securing a more permanent truce as the sides remain far apart on their terms.

    July 29, 2014 1 Photo

  • AP81072904918 copy.jpg Today in History for Tuesday, July 29, 2014

    Today is Tuesday, July 29, the 210th day of 2014. There are 155 days left in the year.

    July 29, 2014 1 Photo

  • AP4507280123 copy.jpg Today in History for Monday, July 28, 2014
    Today is Monday, July 28, the 209th day of 2014. There are 156 days left in the year. 
     

    July 28, 2014 1 Photo

  • Tentative deal reached on VA reform

    The chairmen of the House and Senate Veterans Affairs committees have reached a tentative agreement on a plan to fix a veterans’ health program scandalized by long patient wait times and falsified records covering up delays.

    July 27, 2014

  • United States-Libya_Rich.jpg US evacuates embassy in Libya amid clashes

    The United States shuttered its embassy in Libya on Saturday and evacuated its diplomats to neighboring Tunisia under U.S. military escort as fighting intensified between rival militias. Secretary of State John Kerry said “free-wheeling militia violence” prompted the move.

    July 27, 2014 1 Photo

  • AP9607270692 copy.jpg Today in History for Sunday, July 27, 2014

    Today is Sunday, July 27, the 208th day of 2014. There are 157 days left in the year.

    July 27, 2014 1 Photo

  • No ticket for Shrek over loud musical, chief says

    A musical being performed in a New Hampshire park has drawn some noise complaints, but the deputy police chief says he’s “not giving Shrek a ticket.”

    July 26, 2014

  • Arizona Execution Dru_Rich copy.jpg Arizona’s McCain: Execution was torture

    U.S. Sen. John McCain says the execution of an Arizona inmate that lasted two hours was torture.

    July 26, 2014 1 Photo

  • Ukraine Plane_Rich copy.jpg US: Russia firing into Ukraine

    Russia is launching artillery attacks from its soil on Ukrainian troops and preparing to move heavier weaponry across the border, the U.S. and Ukraine charged Friday in what appeared to be an ominous escalation of the crisis.
    Russia accused Washington of lying and charged Ukraine with firing across the border on a Russian village. It also toughened its economic measures against Ukraine by banning dairy imports.

    July 26, 2014 1 Photo

Top News
Poll

Do you agree with the millage rate increases?

Yes. We need to maintain services
No. Services should have been cut.
     View Results