Valdosta Daily Times

Local News

May 5, 2014

Harveys donates tons of apples to food bank

VALDOSTA — For the fifth consecutive year, Harveys Supermarkets donated apples to Second Harvest of South Georgia, the regional food bank, to help feed those in need in the community.  

This year the company gave more than 13,700 pounds of Fuji and Granny Smith apples; this brings their cumulative donations through the “Take a Bite Out of Hunger” program to more than 180,000 pounds.

 The Take a Bite Out of Hunger Program is sponsored by FirstFruitsMarketing of Washington in partnership with retailers like Harveys. It created the campaign to help feed the underserved while bringing attention to the problem of food insecurity in the United States.

 Hunger is a pervasive problem in South Georgia. One in four people, including one in three children, in our area do not have access to a stable source of food. Georgia ranks fourth in childhood hunger in the United States, and Second Harvest’s 30-county service area has the highest rates of any region in the state. Complicating the issue is the fact that generally at-risk individuals and families can afford food that is of little nutritional value.  

 “This donation is particularly beneficial to us because apples are such a high quality, wholesome source of nutrition,” said Eliza McCall, Second Harvest of South Georgia chief marketing officer. “Harvey’s generosity will help us meet the increased demand of the summer months, a time when children who normally rely on schools to provide breakfast and lunch may go hungry.”  

She said, “Fighting hunger in our area is not something Second Harvest can do alone. It takes a cooperative effort to make a difference. Harveys has been a valuable partner in that work for many years, and we are grateful for their continued support.”

 “This program and this donation are important to the Harveys team because we are ‘The Hometown Grocer,’ and we want to give back to the local communities we are a part of,” said Tony Smith, Harveys produce category manager.

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