The Valdosta Daily Times
This week marked the welcoming of 2014, bringing with it the age old tradition of making resolutions that one may or may not keep. Although resolutions may vary from person to person, a steadfast choice is always to get into better shape. It's for this reason that droves of people hit the local gyms in search of a facility to make their dreams a reality.
Factor X Fitness manager Donna Hughes says that she has indeed noticed an influx of new customers since the arrival of 2014, whether it be brand new people joining or present members adding new family members to their memberships. While many of these may have resolved to do such, it could also stem from many gyms offering fantastic deals.
Factor X Fitness jumped on this trend and is offering no enrollment fee and a free month if a friend signs up too until January 11 to continue to drum up new business for the year. For new Factor X member and VSU student Kelsey Humbers, her decision to join was simply something she kept meaning to do but never got around to.
“I'm an Exercise Physiology major so I thought it was time to practice what I preach,” says Humbers.
Another gym boasting increased numbers is Kinetix Health Club. On Thursday afternoon, a member appreciation party was held in conjunction with an American Red Cross Blood Drive. People coming through who chose to donate blood received one free month of membership to the gym.
“We knew this would be a good time with a blood drive since so many people choose a gym for resolutions,” said Claire Bowen, Donor Recruitment Representative for the American Red Cross.
While the member appreciation party is something held by Kinetix on a monthly basis, they switched up the time this month to coincide with the blood drive and with all the new interest in fitness.
Some new members at Kinetix' event were Jamal Scott, Cathy Moody, and Jessica Roberts. All are parents who were inspired to get into better health for themselves and for their children and couldn't resist the appeal of a good rate to join.
However, while numbers are up at gyms currently, a lack of motivation sometimes causes people to lose interest rather quickly once the excitement of the new year has worn off. Donna Hughes says that Factor X battles this by having their personal trainers keep members motivated to stick to their goals.
“We want to help get them back on track,” says Hughes. “We want to keep them coming back and motivated.”
Christian Martinez, certified personal trainer at Kinetix Health Club, also strives to keep all of his clients motivated and coming back all throughout the year.
“You should track your goals and put something in front of you,” says Martinez. “Find your inspiration.”
His client, Jamie Hill, a gym member for two months now, agrees that having goals is key to keeping up with the routine. Hill also feels that having Martinez further helps her stick to her goals because she is held accountable for sessions she misses.