Valdosta State University President William J. McKinney has named Andy Clark vice president for the division ofEnrollment, Marketing and Communications (EMC). The appointment is effective July 1, 2014.
Clark joined VSU in 2011 as associate vice president for Enrollment Management. On July 1, 2013 he was named interim vice president for the newly formed division of EMC.
"In a very short period of time, Andy has helped to position VSU as a leader in the use of business intelligence,” said McKinney. “This creative use of deep data analysis has positioned us well in an increasingly competitive enrollment environment. He is a nationally recognized leader in innovative approaches to enrollment management, and I am thrilled that he is a part of our leadership team."
As vice president for EMC, Clark will serve as a member of the President’s Cabinet and provide campus-wide leadership in obtaining increased student enrollment and degree management. He will also provide oversight in shaping the quality and diversity of VSU’s undergraduate and graduate student body.
“I look forward to work with Dr. McKinney to continue to improve student success and degree completion at Valdosta State University,” Clark said. “I also look forward to ensuring that Valdosta State University becomes a university of choice through recruitment, marketing, and communications and that our message is heard and understood.”
Since his arrival at VSU, Clark has developed and implemented an admission portal that assists with the recruitment of students, collaborated with the English Language Institute and Center for International Programs to broaden recruitment efforts in Asia, and created a Centralized Advising Center to improve students’ academic success. In addition, he has helped develop VSU’s Pathways Program, which has produced articulation agreements for increased transfer of students from two-year and technical colleges in Georgia and North Florida.Under his leadership, an institutional identity study was conducted to examine VSU's core strengths and a plan is being developed to market and communicate those strengths to the university's key audiences.