Valdosta Daily Times


September 9, 2012

Curve Appeal and Fitness Profiles: Training Valdosta into a healthier future, one client at a time

VALDOSTA — Though Curve Appeal and Fitness Profiles are two different names, they are actually one business with one common interest: Health.

Curve Appeal opened in August of 2004. Originally located in Peachtree Plaza on Baytree Road, they are now — and have been for some time — located at 3338 Country Club Road.

“This is our third location,” said co-owner Linda Swenson.

Linda owns Curve Appeal and Fitness Profiles with her husband Tom Swenson. Together they own, manage, train and act as somewhat of a dynamic duo who offers their clients diversity, flexibility and the overall interest of not just making them look fit, but making them healthy.

“We are passionate,” said Tom. “We live it.”

Tom and Linda’s journey into fitness is far more complex than their love story which consists of them meeting in an elevator in 1995 and marrying in 1997.

Linda found fitness at the age of 25 when she realized that she was a size 14.

“I said, something has to change,” said Linda.

Linda was not an athlete and she hated to sweat. However, she joined a gym in 1975 on Sundays and Wednesdays — which were the only times women could work out because gyms were not yet co-ed — and from that discovered a passion for bodybuilding.

In 1984, she went into her first bodybuilding competition and even won some pretty impressive titles.

“I was good, I’m just going to toot my horn,” said Linda with a laugh.

In 1985, Linda took first place in her heavyweight division and took first overall at the Coastal USA competition that encompassed 14 states.

“I was the oldest in the competition,” said Linda.

However, though Linda experienced much success, she realized that she was not willing to sacrifice her health for gold.

“I quit because of steroids,” said Linda.

In 1986, Linda entered a national competition in Detroit and didn’t even place. It was then that she realized that to be a professional bodybuilder at that time meant she would have to take steroids. Feeling that the use of steroids contradicted her mission of health, she quit.

“I had every reason to take drugs and decided not to,” said Linda.

Tom found fitness through his own personal journey of weight loss. Weighing over 200 pounds, Tom decided that it was time to make a lifestyle change. Linda began taking him to the gym and whipping him into shape.

“I know what it takes to lose that weight,” said Tom.

Initially, Tom lost 15 pounds that took him to 185 and then when he decided to be a trainer, lost 25 pounds in five months and now weighs in at a healthy 165.

Linda was the first to begin training and then after being completely overbooked with clients, decided she needed another person on board.

“I had a waiting list of clients,” said Linda.

She couldn’t find anyone with the type of drive and qualifications that she wanted so she turned to Tom.

Tom has been training now for six years and he and Linda are both certified and insured.

In February, they brought on personal trainer Cameron Fitzgerald. He is certified through National Exercise Trainers Association (NETA). He just recently returned from a strength and conditioning internship at Elon University in North Carolina.

“I was working with the women’s basketball team and football team,” said Fitzgerald. “I was there for the summer.”

Fitzgerald is currently in his fifth and final year at Valdosta State University and will soon have his bachelor’s degree in Exercise Physiology. In addition to studying at VSU, he also interns there and works with the baseball team and women’s soccer team.

Tom and Linda brought Fitzgerald on board hoping to tackle a demographic of young athletes. Fitzgerald has also brought the business more flexible hours. Usually only open through the week from 6 a.m. until about 9 to 10 p.m., Curve Appeal and Fitness Profiles will now be open on the weekends. Fitzgerald is also about to start strength and conditioning classes that are now open for enrollment.

They only see clients by appointment so they can ensure that each client gets a personalized and focused experience.

“We want to keep it personal,” said Linda.

There will never be more than a few people in the gym at one time which alleviates that feeling of unease.

“It’s very private,” said Linda.

The cost of the personal training is extremely competitive. The first consultation is free and includes an evaluation of your condition, injuries, overall health, limitations and a Tanita evaluation that checks things such as your hydration level and fat ratio. The work-out session after that is $35 per session or $60 for two people.

Tom, Linda and Fitzgerald are able to create personalized work out plans for each of their clients and even will create personalized nutrition plans which they feel are as equally important as the work out.

“It’s about 60 percent nutrition and 40 percent working out,” said Fitzgerald.

According to Linda, the benefits of hiring a trainer far outweighs the cost. They can help you lose weight, lower your cholesterol and improve your overall quality of life.

“If people can just make the decision that their body is at the top of their priority list, then don’t compromise your physical and mental health any longer,” said Linda.

Curve Appeal and Fitness Profiles also works with people with injuries and can even rehab athletes to prevent injuries. They offer a multitude of equipment but most of all,  they provide clients with the knowledge to literally change their lives.

Curve Appeal and Fitness Profiles is located at 3338 Country Club Road at Summit Pointe. For more information call (229)241-8807.


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