Valdosta Daily Times

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November 20, 2011

Black Friday awaits eager shoppers

VALDOSTA — Or should it be Black Thursday now? Kudos to the Target employee who is bringing attention to the lack of reverence for the Thanksgiving holiday by retailers bent on beating competitors to see who can open first. Vote in the VDT Online Poll this week and let us know how you feel about the openings on Thursday rather than Friday.

However, no matter what time the stores open Thursday or Friday, there will be a group of die-hard shoppers intent on being one of the first to get into the stores. Doesn’t matter if it’s midnight or 3 a.m. They’ll be there, waiting in line, eager to get in.

For those who don’t quite understand, think about it as a hunting analogy — all those who wait in deer stands in the wee morning hours for a shot at the big buck. Shoppers are no different. They want to be the first to have the best opportunity at the big prize. Sometimes it’s a hard-to-find video game. Sometimes it’s a new TV. But there is usually a reward for those who wait and are willing to get out early.

Stores, of course, love this weekend, although many employees are not as happy at the prospect of long hours and rude customers. Remember, the employees don’t make policy and they are doing the best they can to get the crowds of people through the lines as quickly as possible, so be courteous to those who wait on you and those around you.

I have ventured forth in the wee morning hours on Black Friday only once. I took one look at the long line that wrapped around the store, left with my daughter and went and had breakfast. Stores will still have bargains later in the morning, and the craziness factor is somewhat diminished by then. But that’s me. I know others who wouldn’t miss that early morning hunt for the world!

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