Sat, Nov 21 2009
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At Random: Donna Futch By Johnna PinholsterWith the influx of business, Futch has made up business cards and brochures. She hopes to eventually put up a Web site. For Futch, making the cakes is not about making money. Her husband, Jeff, her son, Thomas, and her daughter constantly tell her to up the price, she said. The average price for a cake online ranges from $69 to $79, Futch said, with elaborate five-tier cakes costing as much as $300. The towel cakes are done for wedding showers, anniversaries and house warmings, she said. Futch uses hooded towels, onesies, brushes and combs, bibs, medicine droppers, bottles, toys, books and picture frames for the diaper cakes. Each diaper cake has between 40 and 45 diapers. Wedding cakes can be more elegantly done and resemble an actual cake with roses, ribbons and beads. “I tend to go broke quickly when I go to buy because I see so much,” Futch said. “It’s hard to decide and narrow down.” In some cakes, Futch has included personal hygiene items that the couple can take and use on their honeymoon. “They are all different. No two cakes are alike,” Futch said. Futch has yet to go larger than three-tier cakes and has no plans to charge more than $50, unless a request to make a bigger cake comes along. “Honestly, I make $10 to $15 off a cake,” Futch said. “It takes about two and a half hours to do one that is very involved.” Typically, Futch said the orders are pre-made, though she does do specialty orders when people request a certain theme. While Futch purchases the items that end up in the cakes, she is open to the idea of a person selecting the items and giving them to her to use. Both the baby cakes and wedding cakes each have their own appeal, but Futch said she really likes the elegance and glamour that come with designing a wedding cake. The baby cakes are much more whimsical, Futch said. 
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